About

Travel, hospitality, and real estate are being reshaped by AI faster than most companies can keep up. Neeba Group helps leadership teams keep up — through transformation and strategy consulting, interim C-suite leadership, and AI strategy.

Mark Morrison, Founder

• 25+ years leading transformations, turnarounds, digital upgrades, and PE value creation across travel, hospitality, and real estate — one of the few executives who's operated from all four industry vantage points: ownership, management company, global brand, and OTA

• Chief Strategy Officer, Hilton Worldwide (Blackstone) — architected the most successful outcome in Blackstone's private equity history: Hilton's full transformation and $2.7B IPO. Built Hilton's FP&A function from scratch; led $15B+ in capital markets deals and $13B+ in M&A evaluation; created a new business line now ~30% of Hilton's total profits

• Global Leader, Expedia Group — built a new B2B platform for hotel owners; led VIP Access, the world's largest hotel soft brand (4,500+ properties)

• Since 2018 — interim C-suite and advisory engagements with PE-backed and public companies across REITs, hospitality, and restaurant franchising, including a foundational AI/data transformation for a private equity portfolio: consolidated financial systems, built a unified data warehouse, and stood up the platform infrastructure to deploy AI at scale

• Earlier: Bain & Company; Silicon Valley Bank; Peace Corps (Panama), TechnoServe (Mozambique)

Team